Manufacturer’s Reps Widely Used

According to a recent report issued by the Research Institute of America: Since the mid-1970s, more than 50 percent of all U.S. manufacturers (and up to 80 percent in some fields, such as electronics) have used manufacturer’s reps exclusively or in conjunction with direct sales forces.

Added to that is the vast assortment of international companies looking to quickly gain a foothold in the North American market.

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