Find wine and spirits sales representatives!
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Enter keywords to search for reps in our database. The search looks at the portion of the rep's profile where they describe their customer base.
  • Describe your customers. Examples: retail, apparel, gift shop, medical, OEM, industrial, machine, component, auto, department store, distributor, wholesale, etc.
  • Note: do not include cities or states with your keywords. Territories are not part of the keyword field and will dramatically reduce your results.
  • Once you are registered with RepHunter, you can do an Advanced Search, which allows searching by Territories and more.
All Of The Words
Enter one or more words. All must be present to be included in the result. For example, the search home office will find entries with both home AND office but not necessarily as adjacent words.
The Exact Phrase
Enter quotes as part of the search. For example, "home office" (with the quotes entered) will find only entries having the exact phrase home office.
At Least One Of The Words
Put a comma or "OR" between the words. Either word must be present to be included in the result. For example home, office will find entries with either home OR office. Another more complex example: home office, copier will find entries with home AND office OR copier. Likewise for copier, home office.
Word Boundaries
The search function has been enhanced so the word boundary symbols [ and ] are no longer necessary.
Negative Keywords
To search for results that do NOT include a keyword (example: home office but not copier), use a minus sign immediately before the keyword you wish to omit.
Example: home office -copier

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Contact and contract with qualified wine industry reps and independent wine and beer sales reps, agents and sales representative companies who have established buyers in the wine and spirits industry to promote your new or established business and sell your lines.

Contacts roll over. Your subscriptions never loses contact opportunities—unused contact opportunities roll over into the next month or future subscriptions. Use RepHunter only when you need reps.

Create your Company Profile with your sales rep opportunity and sales representatives will contact you. Complete your profile and confirm your email address within 24 hours and receive RepHunter's Guide to Independent Sales Reps—16 years of experience in an easy-to-read guide—for free.

The number of searches and views of reps are unlimited. However, your subscription plan will have a limit to the number of contacts you can request.

When you find a rep that you want to contact, you issue a Contact Request. The number of such outbound Contact Requests is limited by your Contact Allotment.

On the Bronze month-to-month plan, the number shown is added to your Contact Allotment each month that you pay to subscribe. And your unused allotment from the past will roll forward to the next subscribed month.

On the Silver and Gold plans, the full contact allotment is available from the start of your subscription.

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Commission-only, independent reps

You pay your sales reps a commission only on what they sell. Up-front fees must be disclosed.

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Complete your profile and confirm your email address within 24 hours and receive RepHunter's eGuide: Working With Independent Sales Reps—16 years of sale rep industry experience in an easy-to-read, 41 page guide—for free.

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Contact sales representatives adding products or service lines

With your paid profile on RepHunter, you can contact both national and international sales reps and sales representative agencies. Target the right wine and spirits reps with our optimized search. Get your product into stores ASAP!

Opt in and out of our service as your needs change—your unused contacts roll over to your next subscription period.

Find sales reps with the needed expertise—fast

Your company profile gets promoted to the right sales reps with our optimized search. Reps see your posting and submit their profile to you.

We advertise to independent reps for you. Our years of experience creating ads that attract the wine and spirits reps you need has created a huge, active database of highly qualified reps.

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Outsource recruiting and management of your full-commission rep sales force

Too much on your plate? Let RepHunter recruit your independent sales reps with our full-service sales rep recruiting.

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RepHunter Benefits for Principals

Contact Sales Reps with RepHunter:

  • 100% Guaranteed to Work
  • Search for reps before you pay to subscribe - no limit
  • Fast track searches with "Find My Matches"
  • Gets fast access to professional, commission-based sales reps
  • No hidden fees ever
  • In self-service plans, pay only for your subscription; no additional charges from RepHunter when rep sells for you
  • International companies find sales reps for new markets
  • Sales Rep recruiting services available

10 Subscription Plan Benefits:

  1. Unlimited toll-free telephone support
  2. Daytime chat support with top-notch customer service
  3. Contact Request Rollover - never lose a contact opportunity
  4. Unlimited contact requests from sales reps
  5. Unlimited number of searches, territories and markets
  6. Anytime cancellation or subscription deactivation; opt in and out as you need our service
  7. Reactivate your subscription at any time for $99
  8. You control your sales opportunity postings
  9. Email reminder before automatic renewals
  10. Download your contact history

Find Manufacturers Representatives & Independent Reps With Established Buyer Relationships

Qualified sales reps quickly start selling for you! The majority of our reps have established relationships with buyers. They are selling to those buyers now and seeking additional complementary lines to sell into their channels. The prospecting and building the sales channel is already done. It easy for our rep to ask his buyer to look at your line. If you are ready to work with reps and their customers, sales can start very quickly.

Benefits of established sales relationships: Our qualified sales reps already have trust relationships with their buyers. They know which ones are your best target market. Plus you gain more objective feedback and product evaluation—invaluable market intelligence from your sales rep.

Get Started Hiring Sales Reps

Worked with independent sales reps? Sign up to start contacting qualified sales reps today:

  • Register and create your profile.
  • Search our sales rep directory.
  • Subscribe—when you are ready.
  • Contact sales reps right away (once subscribed).

New to working with independent reps? Start with our Training Tools:

  • Register and create your profile to access the RepHunter training materials area.
  • Click on the Training tab.
  • Review the RepHunter's Guide to Independent Sales Reps ebook.
  • Visit our blog—another great source of information
  • Subscribe when you are ready to start contacting reps

Don't have the resources to search, vet and hire reps? Want us to find you the right reps for your product or service?

  • Use our Sales Rep Recruiting—Guaranteed Placement Plan to recruit your independent reps.
  • We can also manage your independent sales team.
  • Schedule a call with Gary to discuss our Guaranteed Placement Plans.

We Give You Tips For Working With Reps

  • The Best Way to Place Reps – A Three-Step Process.
  • How To Create a Professional Impression
  • Secret to Success: Patience and Persistence
  • Don't be Cheated: Use a Letter-of-Intent
  • How to Set Commission Amounts
  • How to Provide Samples to Reps and Get Them Back
  • How to Use Contracts and Exclusives
  • What if a Rep responds "Not A Match?"

Find Commission Sales Reps at RepHunter—Guaranteed!

We have listings for 1099 sales representatives and commission based sales reps in a wide array of businesses, industries, sectors, and products. Our qualified reps already have a relationship with buyers in your industry. They use RepHunter as a tool to get more products and services in front of their buyers. We have reps throughout North America and abroad in most industries including those listed above.

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The Wine And Spirits Industry

Expanding with Sales Reps in the Wine and Spirits Market

The wine industry is a growing sector of the economy in many states, with investors and small operations opening in order to meet the sales resurgence in the wine market. Wineries have an array of sales choices: in-house sales personnel, online direct to retail sales, wine wholesalers, or a network of outside independent sales reps or sales rep agencies. Each choice comes with its own positive and negative attributes. How to sell and not get lost in a market awash in competition and potential middlemen?

Since 2001 the beer market has steadily been losing market share to the wine and spirit markets. With greater demand - especially in the under 30 and over 50 age groups - wineries are looking at ways to improve market penetration or expanding territorial reach to capture their share of the growing market.

Connecting with independent sales reps or agencies, serving as wholesalers, that have the sales experience, connections with the wine selling establishments (restaurants, specialty shops and retail stores), product training and cold-calling presentation and negotiation skills is one way to quickly expand sales. Using experienced commission-only, independent wine sales reps can help both established wineries and new ventures increase wine sales and market coverage. Sales reps aid wine wholesalers in increasing sales volume, frontlines in wine market feedback on pricing and marketing, and - with their profit motive - keep sales expenses down versus the overhead of an in-house sales force.

Getting your product into the right hands requires strategic work. Territorial growth and market penetration are accelerated by augmenting in-house staff with experienced independent sales reps. Check out RepHunter today to kick start your wholesale sales representatives.

Did you know?

  • The compound annual growth rate (CAGR) for the alcohol market is expected to be 7.9% from 2020 through 2023.
  • The US beer, wine, and liquor store industry includes over 62,000 stores with combined annual revenue of about $93 billion in 2020.
  • The US has a highly fragmented market: the top 50 companies account for only 20% of sales.
  • The wine, beer and spirits market is one of the most diverse - including grocery stores, warehouse clubs, convenience stores, some drugstores, restaurants, bars and some online sales.
  • While there has been an increase in alcohol sales across retail and ecommerce channels, it has not been enough to offset the losses incurred due to bar and restaurant shutdowns due to Covid. The IWSR (International Wine and Spirits Record) anticipates recent double-digit global declines in sales could take until 2024 to recover.
  • Independent Reps in the Wine And Spirits Industry

    Wine sales reps can help wineries bring a new wine product to market or expand market penetration to include a mix of retail and restaurant buyers with their level of marketing savvy, understanding of wines and the wine industry, and their business relationships. It takes planning and effort to get your products from the vineyard to the varied end user markets, and historically commission-only wholesale sales reps have the skills and connections to help your business bridge that gap.

    As a winery, obtaining distribution alone can be a challenge, especially if you are also handling the many legal and operations complexities of a start-up business. Having an online presence can help sales in a passive selling way. To speed up the sales process, independent sale representatives or wine sales rep agencies can add your products to their territory and wine buying establishments, moving your products through an established wholesale distribution channel.

    Even if your company utilizes an in-house sales staff, wholesale commission-only sales reps can provide you with the sales experience and expertise for your area with the additional asset of utilizing the profit motive. To get your product off the ground quickly and profitably, a wine sales rep or agency can be the greatest leverage point for success. The experience wine sales reps have working with large and small establishments, and knowing what wine buyers and sommeliers are looking for, provide great benefits to the wine industry.

    RepHunter makes it easy for wineries, licensed importers and wine distributors and independent sales reps to find each other through our quickly searchable database of wineries (in our terminology, "Principals") seeking reps and Reps seeking principals.

    For Principals looking for wine sales reps, RepHunter's database is full of commission-only reps that are both actively seeking new winery and distribution accounts and are professional in working towards the success of their business partners.

    So if you are looking for great commission-only wine reps or sales rep agency looking for new wine products, sign up with RepHunter today and meet your professional and business goals.

    RepHunter is the #1 place online for wineries and licensed importers to connect with active outside sales reps. Get started today by registering, creating your profile and searching our database.

    Find Wine Sales Representatives

    Wineries often begin selling through distributors to get greater and faster market penetration or to target a specific territory, such as the hot New York and New Jersey markets. While some vintners have opted for the direct to retail sales, others have found independent sales reps or sales rep agencies have the contacts and drive to successfully promote wine products to restaurant wine managers and retail store buyers. From cold-calling, networking, building market buzz, and consistently meeting with clients, commission only wine sales reps can bring your array of wines to your market’s buyer.

    For California, Oregon, Washington and Idaho wineries, having outside sales reps promoting their products in the wine-buying areas of the East Coast can be a critical key to quickly and consistently increasing sales. Finding commission-only wine sales reps at RepHunter is a proven successful pathway to greater contacts, market reach and profitability. Sales reps allow your winery to concentrate on the quality and timely delivery - elements well within a company’s control.

    Our tips below will help you find the best wine sales representative for your products - find them by their expertise or territory.

    Know Your Wine Markets

    Restaurant markets are worth pursuing since having your wine as one that is sold by the glass leads to consistent sales. Just on potential sales volume alone, fine dining restaurants can also be one of the most competitive markets. Connecting with sales reps or agencies that know the sommeliers and wine buyers in your target areas allows you to leverage the marketing ability of an outside sales force. Sales reps know what wines - and their accompanying stories - will appeal to the different restaurant buyers.

    Retail markets need a slightly different approach since the profit margin and appeal to a specific market figure into the sales approach. Each retail store can have its own buying practices. Sales reps often act as your sales consultants since their knowledge of the wine industry - including your competitions’ strengths and weaknesses - and what in-store promotion opportunities are available are invaluable to penetrating this market.

    Finding Wine Buyers

    Online sales rep directories as well as industry trade shows are targeted networking opportunities for wholesale distributors, manufacturers and independent sales reps alike. Connecting with resellers and allowing them to experience your product will leave them a strong memory of what you’re selling when they change up their inventory. Hire a great wholesale sales rep with the years of experience, industry connections and an enthusiastic presentation style to expand your sales and market penetration.

    Use Your Wine Sales Rep’s Market Knowledge

    As in many competitive markets, creative sales tactics are necessary to get your products to stand out. Search for the wine sales rep or sales rep agency whose knowledge and feel for your target market can give input on the sales story, possible point of sale marketing materials, training program, website ads, or social presence that will best interest wine buyers.

    Use RepHunter extensive online database of commission sales reps to find the right independent wine or spirits sales reps - reps who are not only actively looking to expand their territory or product lines, but have the track record and expertise to meet your needs.

    Try before you buy. Search for your sales reps on RepHunter and then sign up by clicking on the button below.

    Sign up now!