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The Wine And Spirits Industry
Expanding with Sales Reps in the Wine and Spirits Market
The wine industry is a growing sector of the economy in many states, with investors and small operations opening in order to meet the sales resurgence in the wine market. Wineries have an array of sales choices: in-house sales personnel, online direct to retail sales, wine wholesalers, or a network of outside independent sales reps or sales rep agencies. Each choice comes with its own positive and negative attributes. How to sell and not get lost in a market awash in competition and potential middlemen?
Since 2001 the beer market has steadily been losing market share to the wine and spirit markets. With greater demand - especially in the under 30 and over 50 age groups - wineries are looking at ways to improve market penetration or expanding territorial reach to capture their share of the growing market.
Connecting with independent sales reps or agencies, serving as wholesalers, that have the sales experience, connections with the wine selling establishments (restaurants, specialty shops and retail stores), product training and cold-calling presentation and negotiation skills is one way to quickly expand sales. Using experienced commission-only, independent wine sales reps can help both established wineries and new ventures increase wine sales and market coverage. Sales reps aid wine wholesalers in increasing sales volume, frontlines in wine market feedback on pricing and marketing, and - with their profit motive - keep sales expenses down versus the overhead of an in-house sales force.
Getting your product into the right hands requires strategic work. Territorial growth and market penetration are accelerated by augmenting in-house staff with experienced independent sales reps. Check out RepHunter today to kick start your wholesale sales representatives.
Did you know?
Independent Reps in the Wine And Spirits Industry
Wine sales reps can help wineries bring a new wine product to market or expand market penetration to include a mix of retail and restaurant buyers with their level of marketing savvy, understanding of wines and the wine industry, and their business relationships. It takes planning and effort to get your products from the vineyard to the varied end user markets, and historically commission-only wholesale sales reps have the skills and connections to help your business bridge that gap.
As a winery, obtaining distribution alone can be a challenge, especially if you are also handling the many legal and operations complexities of a start-up business. Having an online presence can help sales in a passive selling way. To speed up the sales process, independent sale representatives or wine sales rep agencies can add your products to their territory and wine buying establishments, moving your products through an established wholesale distribution channel.
Even if your company utilizes an in-house sales staff, wholesale commission-only sales reps can provide you with the sales experience and expertise for your area with the additional asset of utilizing the profit motive. To get your product off the ground quickly and profitably, a wine sales rep or agency can be the greatest leverage point for success. The experience wine sales reps have working with large and small establishments, and knowing what wine buyers and sommeliers are looking for, provide great benefits to the wine industry.
RepHunter makes it easy for wineries, licensed importers and wine distributors and independent sales reps to find each other through our quickly searchable database of wineries (in our terminology, "Principals") seeking reps and Reps seeking principals.
For Principals looking for wine sales reps, RepHunter's database is full of commission-only reps that are both actively seeking new winery and distribution accounts and are professional in working towards the success of their business partners.
So if you are looking for great commission-only wine reps or sales rep agency looking for new wine products, sign up with RepHunter today and meet your professional and business goals.
RepHunter is the #1 place online for wineries and licensed importers to connect with active outside sales reps. Get started today by registering, creating your profile and searching our database.
Find Wine Sales Representatives
Wineries often begin selling through distributors to get greater and faster market penetration or to target a specific territory, such as the hot New York and New Jersey markets. While some vintners have opted for the direct to retail sales, others have found independent sales reps or sales rep agencies have the contacts and drive to successfully promote wine products to restaurant wine managers and retail store buyers. From cold-calling, networking, building market buzz, and consistently meeting with clients, commission only wine sales reps can bring your array of wines to your market’s buyer.
For California, Oregon, Washington and Idaho wineries, having outside sales reps promoting their products in the wine-buying areas of the East Coast can be a critical key to quickly and consistently increasing sales. Finding commission-only wine sales reps at RepHunter is a proven successful pathway to greater contacts, market reach and profitability. Sales reps allow your winery to concentrate on the quality and timely delivery - elements well within a company’s control.
Our tips below will help you find the best wine sales representative for your products - find them by their expertise or territory.
Know Your Wine Markets
Restaurant markets are worth pursuing since having your wine as one that is sold by the glass leads to consistent sales. Just on potential sales volume alone, fine dining restaurants can also be one of the most competitive markets. Connecting with sales reps or agencies that know the sommeliers and wine buyers in your target areas allows you to leverage the marketing ability of an outside sales force. Sales reps know what wines - and their accompanying stories - will appeal to the different restaurant buyers.
Retail markets need a slightly different approach since the profit margin and appeal to a specific market figure into the sales approach. Each retail store can have its own buying practices. Sales reps often act as your sales consultants since their knowledge of the wine industry - including your competitions’ strengths and weaknesses - and what in-store promotion opportunities are available are invaluable to penetrating this market.
Finding Wine Buyers
Online sales rep directories as well as industry trade shows are targeted networking opportunities for wholesale distributors, manufacturers and independent sales reps alike. Connecting with resellers and allowing them to experience your product will leave them a strong memory of what you’re selling when they change up their inventory. Hire a great wholesale sales rep with the years of experience, industry connections and an enthusiastic presentation style to expand your sales and market penetration.
Use Your Wine Sales Rep’s Market Knowledge
As in many competitive markets, creative sales tactics are necessary to get your products to stand out. Search for the wine sales rep or sales rep agency whose knowledge and feel for your target market can give input on the sales story, possible point of sale marketing materials, training program, website ads, or social presence that will best interest wine buyers.
Use RepHunter extensive online database of commission sales reps to find the right independent wine or spirits sales reps - reps who are not only actively looking to expand their territory or product lines, but have the track record and expertise to meet your needs.
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