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We Give You Tips For Working With Reps
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The Medical Device And Equipment Industry
The medical supply & medical device industry is without question one of the largest and most lucrative in the United States. This sector offers outside sales opportunities of an almost infinite variety, as the health sector needs everything from medical devices to specialized accounting and reporting software, uniforms, furniture, equipment, and disposable products.
For the enterprising independent medical sales rep or medical sales company owner, there is plenty of money to be made and good to do in the medical device industry. Disposable gloves, studies and trials, x-ray equipment, drug testing services, hip implants, and more can be introduced to new partners through the use of independent sales reps with valuable connections and experience in the health industry.
Whether you are an outside sales representative or a manufacturer, supplier, or service provider (or as referred to here, a "Principal"), RepHunter can provide you opportunities to tap into new markets and build mutually beneficial business connections in the medical supply industry.
Did you know?
Independent Reps in the Medical Device And Equipment Industry
The amount of equipment and infrastructure needed to provide health services in the United States is vast, and part of what allows the United States to provide the cutting edge medical services that it does. Whether you are selling something as simple as a cotton swab or as complicated as a CT scan machine, there is an important place for you in the medical device & medical supply industry.
From the vantage point of a Principal, an independent sales rep can put a fire under your product and get it out to new clients faster than staffing up and training an internal sales team. Independent sales reps in the medical device industry have pre-existing contacts with doctors, hospitals, and medical staff in a set territory, and only need to be brought up to speed on your specific product. Outside sales reps can help your target customer see the connection between their needs and your product to the range of experience they’ve built up, and may even be able to cross-sell products. In addition to all this, they can represent your line at trade shows and health industry conferences.
From the perspective of an independent sales rep, the medical supply industry is a stellar one in which to expand your foothold. The variety of products sold in the industry allows for great cross-selling opportunities, and the knowledge built up in this niche makes you increasingly valuable to present and future Principals. Commission for many products can be very attractive.
RepHunter is a great way to find new and highly qualified independent sales reps for your medical supply industry lines and vice versa for the outside sales rep looking to further leverage great relationships they’ve made in the health industry. Search lines and outside representatives and join today.
Find Medical Representatives
Hire Medical Device Sales Reps
If you are a medical device manufacturer, supplier, or service provider (or as referred to here, a "Principal") looking to expand your reach, an independent sales rep is the easiest way to scale your sales and marketing efforts. Contracting and outside sales rep with years of health industry experience on a commission only basis can put you in front of new contacts that can be potential partners for your business for years to come. As a Principal, how do you assemble the best team of medical sales representatives to ensure the success of your medical supply product? Below are a few tips for finding the best medical sales rep.
Qualifying the Medical Sales Rep That is Right for Your Business
Medical supply encompasses a great variety of products, some more technical than others. For an outside sales rep to succeed in this niche, they need to be comfortable demonstrating a device and articulating how it works and what its unique value proposition may be. Experience and scientific background (including a degree in the sciences) are well worth investing in when it comes to medical device sales reps. If your product is less technical, the scientific background may not need to be as deep, but familiarity with medical environments will still be important in making the sale.
Knowledge and comfort with clinical trials and medical journals is also important. The medical supply field is very rigorous and changes frequently. Your medical sales reps will be able to represent your product best if they are aware of the latest industry trends. Finally, certifications and association memberships can help you qualify outside sales reps. The National Association of Medical Sales Representatives awards Registered Medical Sales Representative certifications to individuals that meet the rigorous standards of the body.
Building Lasting Relationships
In an industry as large as the medical supply & medical device industry, it’s likely that you will be sorting through a pool of highly knowledgeable and experienced candidates for a supply or medical device sales representative position. Consider your product needs and choose the medical device sales rep (or team of outside sales reps) that are the best fit for your business plan. Evaluate your potential outside sales rep’s contacts closely. If you can contract someone who already knows exactly who you want to be in front of, he or she may be a better choice than someone with more experience or a deeper scientific background.
Work ethic is important, as well. Is your rep going to pound the pavement for you, produce marketing materials, and leverage social media to get your product out there? Doctors and health organizations can be set in their ways sometimes; a plucky outside sales representative who chases the sale through a variety of media will help you through this long-ish sales cycle.
When you’re looking for the perfect medical sales rep for your business, the best place to start is RepHunter. Click on the button below to create your profile and search our directory of highly qualified medical supply reps today.