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The Giftware Industry
One of the most dynamic and longstanding industries in the sales world is the gifts industry. Gifts constitute a vast array of products, including home accents, souvenirs, fragrances, holiday merchandise, childrens’ toys, and much more.
Gifts can be found in almost any type of business, and are supplied to independent retailers, major stores, and for festivals and other events. For the manufacturer, supplier, or service provider (or as referred to here, a "Principal")" and outside sales rep alike, the gift industry offers huge potential.
If you are looking to improve your gift industry exposure, RepHunter offers a place where both outside sales reps and manufacturers/distributors can meet online. Click on the buttons to the right to explore opportunities available now for either rep or distributor, or continue exploring our gift, souvenir, and novelty industry section to learn tips of the trade.
Did you know?
Independent Reps in the Giftware Industry
If you have a line of fantastic gifts and/or accessories, the best way to kick start your products and establish your lines is if you venture into the marketing world and find someone to help you advertise, distribute, and make connections in your industry. RepHunter is designed to help you find outside sales representatives that can undertake this process for you, leaving you to handle the work of bringing designs into fruition.
Your new outside sales representative will start out by determining what audience you want to target. You may be looking for general consumers, a specific age group, or any other sort of demographic. Nailing down exactly who you want to reach is the first step in actually reaching them.
Once you have your target audience nailed down, the next step is finding the best medium to let them know about your great products. Not all forms of advertising are created equal. Different age groups use different forms of social media and use various forms of entertainment. A good outside sales rep will navigate these worlds on your behalf with skill.
Gift trade shows and events occur regularly in the gift industry, where unique and exciting products are shown and you can reach out directly to consumers. Your outside sales representative can help you determine which events are going to give you the most bang for your buck and even attend these shows.
It’s also helpful to contact large scale buyers directly and set up meetings, either at a trade show or independently. Having a buyer focused on what you’re offering rather than being forced to compete with other artists will give you an extra edge.
A sales rep in the souvenir industry will also be able to help you personalize your interactions with potential buyers. The more you know about the buyers’ wants and needs, the more you can tailor your product to them. Having that information prior to meeting with a buyer is even more powerful. When you’re ready to take your gifts to the next level find a sales rep who can help your business get the attention it deserves.
Find Gift Sales Reps - Hire Gift Industry Sales Reps
Ready to take the next step in your business? Then it’s time you found a gift sales rep. An outside rep can help you maximize your business potential and leave you free to focus on product selection, design and other parts of the business you love. The question is, how do you find one? RepHunter tries to make it as simple as possible, but it’s still important to know what you’re looking for.
The Giftware Sales Rep Search
Start your search by targeting your specific industry. The contacts and tactics in the gifts industry are dramatically different from other areas, and even different types of gifts should be approached differently. Kids, parents, teens, and business people all shop at different stores and can be reached in different ways. Search for a gifts sales rep who has experience in your particular subcategory.
From there, look into the businesses with whom your potential gift sales rep already has a working relationship. It’s easier to build off an existing relationship than form a brand new one. Similarly, make sure that your outside sales representative is comfortable in the areas you want to sell, and knows how to sell souvenirs, gifts, and novelty items. If you only want one local area, find a rep from that area. If you want to work online, find a rep comfortable with that.
Selecting a Giftware Sales Rep
There are also practical considerations. For one, consider whether your gift sales rep has storage space for all your products for if and when your business picks up. Some outside sales reps actually provide the services they sell, so consider whether you want someone who knows exactly where you are coming from or would prefer someone with only one focus.
Finally, think about whether you want a team of gift sales reps working on your business, or if you prefer the more personalized touch of a single outside sales rep. There are benefits to both. A team can ensure that no matter what is going on in any individual life, your product still receives enough attention. They can also diversify their approaches so each person completes the task he or she does best. A single person can get to know your product more intimately and ensure you always know who to reach when you need to get in touch with your sales force.
No matter what you are looking for, RepHunter has the talent you need to find your perfect gift sales rep(s). Click on the button below to create your profile and start your search for prospective outside sales reps today.