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The Cosmetics Industry
In the sales world, one of the largest and most visible industries is the beauty & cosmetic industry. This industry is a major part of our everyday lives, encompassing skin care products, hair products, makeup, perfume, eyeglasses and more. You can find the wide variety of products sold in the beauty supply industry everywhere from boutiques to department stores to events and online. For both the intrepid independent sales rep and the manufacturer, supplier, or service provider (or as referred to here, a "Principal"), there are many opportunities to build up a beauty & cosmetic industry business.
If you are interested in boosting your beauty product business or adding new lines to your outside sales repertoire, RepHunter allows you to connect and establish the business relationships that can help you both prosper. Click on the buttons to the right to find opportunities relevant to you as a Principal or you as an outside sales rep in the beauty industry, or explore our resources below to learn more about building business in this exciting niche.
Did you know?
Independent Reps in the Cosmetics Industry
If you’ve developed a unique skin care, hair, makeup, or other personal care product and are ready to broaden your reach, connecting with independent sales reps who have experience and contacts in your industry is a great, low overhead way to go. RepHunter is here to help you build those relationships and find independent sales reps that can start the job for you today.
There is huge variety in the beauty and personal care products industry, with offerings of every stripe, targeted to diverse markets. Vegan eye creams, organic hair care products, revolutionary makeup lines, local cosmetics – there is a product for every consumer taste. Independent sales reps in the beauty industry can help you with your demographic targeting and put your product in front of the right stores and people. Rely upon their experience as an outside sales representative in your industry to get your product in more hands faster.
An independent sales rep can also help you with your online presence. Beauty and cosmetic industry experts, these reps can provide insight on the right channels for meeting potential clients, and help you build up the marketing resources you need. It helps their commission, and it helps their bottom line.
Trade shows are also important ways to meet new clientele in the beauty and cosmetics industry. Outside sales reps can attend these shows on your behalf and connect you with trade association contacts that can mentor you if you’re just starting out with a product or hitting a new market.
Sales reps in the beauty industry can also help you court potential buyers. Leveraging their own contacts to get your product in front of wholesale buyers or tastemakers can make a huge difference in your sales. Tapping into the outside sales experience of a rep in your market can help you take your offerings to the next level and leave you to do what you do best, overseeing the creation of quality products that make people’s lives better.
Find Beauty Sales Reps & Cosmetics Sales Reps
You have a great beauty or cosmetic product you’re excited about and a committed base of clients that is small but passionate. You’re confident your product can make an impact and grow in popularity, but how do you spread the word and build relationships to help your business? How do you do all this while focusing on the quality of your product and its manufacture? If these matters have crossed your mind, its time you find a cosmetic sales representative who can be the evangelist for your business that you need.
Finding the Beauty & Cosmetic Sales Representative That Fits Your Business
In the case of the beauty & cosmetic industry, there are many unique value propositions and types of products. If your haircare line is organic, finding an outside sales rep with contacts in organic, vegan, and local specific markets will help your product make a big impact. If you have a skin care product targeted at anti-aging, connecting with a beauty sales representative who has contacts with spas and salons that treat women for whom this is a concern can be a smart and strategic move. To sell men’s beauty products, perhaps you want to broaden your horizons a bit and look for a beauty sales rep with background in apparel or sporting goods, able to introduce contacts in their territory to your new line. If your focus is less trade show oriented and more virtual, look for a cosmetic sales representative able to communicate effectively online.
From there, look into the businesses with whom your potential beauty sales rep already has a working relationship. It’s easier to build off an existing relationship than form a brand new one. Similarly, make sure that your outside sales rep is comfortable in the areas you want to sell, and knows how to sell souvenirs, beauties, and novelty items. If you only want one local area, find a rep from that area. If you want to work online, find a rep comfortable with that.
Delegating Responsibilities to Your Beauty Sales Rep
In contracting an independent beauty & cosmetics sales rep to help you expand your business, there are many practical matters to consider. Establish whether your outside sales representative has the storage space for your products if that step is necessary. Make sure you are in agreement on commission percentages and territory, two vitally important factors for any rep in any niche. Figure out how many reps you need, your methods of communication, and the tools they’ll take with them into the field. Will they be responsible for marketing materials? By what process will they contact you for more samples? Some of these questions are easier to answer if you are only working with one rep, but for many businesses multiple reps are a better choice.
In building your team of talented independent sales reps, you can rely upon RepHunter to find you the perfect beauty & cosmetic sales representatives. Click on the button below to create your profile and find an outside rep for your business today.