Find Pharmaceutical Sales Reps & Sales Specialists

The Pharmaceutical Industry

If you are a pharmaceutical device manufacturer, supplier, or service provider (or as referred to here, a "Principal") looking to streamline operations and maximize sales effectiveness, an independent sales rep may be exactly what you need. Contracting someone who knows how to navigate the health industry and will work hard on a commission basis can get your product before new purchasing groups, health care staff, and doctors.

How do you identify whether an independent pharmaceutical sales rep is appropriate for your product? We have some tips on what to look for when building your independent drug rep sales force.

Qualifying Pharmaceutical Sales Reps

One of the advantages independent drug reps offer is the ability to provide knowledge about a specific niche. Rather than selling a range of products from one manufacturer, as an in-house rep might, an independent sales rep can be contracted for specific drugs. For example, an independent rep might take on only a line of cholesterol lowering medications, since they have relationships with heart doctors or medical staff connected to this particular problem.

Thus, qualifying an independent pharmaceutical sales rep involves plumbing their depths of knowledge in the niche the product in question is designed to address. A highly specialized outside sales force can make each interaction with a busy doctor or medical practitioner count.

In pharma, knowledge is never a set quantity – new clinical trials, outcomes, and medical articles emerge each day. Ensure that your outside sales rep keeps up with industry trends, reads journals, and is able to communicate the value of your product in a rapidly changing medical environment.

Another way to qualify pharmaceutical reps is to look for certifications from professional organizations. The National Association of Pharmaceutical Sales Representatives offers training and certifications that may help you gauge an outside sales representative&s knowledge and comfort in the pharma industry.

Leverage Existing Networks

Pharmaceutical reps are a competitive bunch, and you’ll likely have many candidates to choose from that are highly intelligent, experienced, and hard-working. How do you choose among them? Select independent reps strategically based on their potential territory and existing relationships with medical staffers, doctors, or purchasing groups at hospitals. Let them pitch you on how they can grow your market. Let the outside sales rep tell you how they will develop marketing materials specifically aimed at medical professionals whose interests and communication styles he or she already knows. This will help fast track your sales efforts and lead to more success in the field.

To find the best pharmaceutical sales rep for your needs, start with RepHunter today with the form below and explore the profiles of hundreds of independent sales representatives.

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