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The Sportswear Industry
A dominant presence in the apparel industry, the sportswear or activewear industry is growing and incorporates a variety of athletic equipment, footwear, and clothing. The sportswear industry encompasses all sorts of sports, from professional football to biking and more. From your shoes to your parka, there is probably more sportswear around you than your realize.
Outside sales representatives are crucial to growing the sportswear industry. Sales representatives can sell to organizations, teams, retailers, and more.
Did you know?
Independent Reps in The Sportswear Industry
The sportswear industry functions very similarly to the apparel industry, and with the economy bouncing back, both look to grow. Sportswear is a great niche in the apparel industry, as culturally we continue to embrace sportswear and sportswear styled looks. Sneakers, yoga pants, and sweat shirts are ubiquitous in our culture, and selling new takes on these pieces can be a great business.
To take advantage of the growth opportunities in the sportswear industry, sportswear companies often aggressively hire independent sportswear sales reps. Hiring an outside sales representative who is experienced in selling apparel, and specifically sportswear, can help you kickstart your sales. These outside sales reps can lean upon contacts they’ve already made in the sportswear industry to help get your product into more stores and in front of more customers. Sales reps can take your product to tradeshows, help you get feedback on what designs are working, and what new opportunities exist in the market for new lines.
For an outside sales rep, working in the sportswear industry can be exciting. There can be many opportunities to travel, and sometimes opportunities to meet with coaches and athletic directors, and even to watch teams. Many of the synthetic materials that make up athletic clothing are cheap, so the margins on such products are high.
If you run a sportswear company and want to expand your sales and reach new audiences, sign up for RepHunter and find new outside sales reps to represent your lines. As a rep, you can find new lines on RepHunter. Start today by clicking on one of our buttons to the right.
Find Independent Sportswear Sales Reps
If you are the owner of a sportswear company, you may want to seek out sportswear sales reps to increase your sales and find new clients. Sportswear is a diverse and competitive field, so you want the best outside sales reps available to be talking about your product to businesses, to coaches, to athletic directors, to tradeshows, to stores.
What qualities should you look for in an independent sportswear sales rep? Read on to learn some things to look for when you’re finding outside sales representatives for your lines.
Industry Experience as a Sportswear Sales Rep
When looking for a sportswear sales rep, industry experience is an asset. Do they know how to build relationships with coaches, school administrators? Are they better at building relationships with stores? Depending on the audience you are trying to reach, you may prefer a more specific sportswear experience.
Creativity is also great in a sportswear sales rep. It helps to have a good eye and be able to speak fluently about design. And of course, tenacity is valued in sportswear as it is in other industries. Cold calling may be very important, and outside sales reps will have to be competitive and willing to try to get teams, for example, to switch their uniforms to your company over another’s.
A unique challenge in the sportswear industry is managing to get stock off the shelves. Sportswear sales can be seasonal. You need an outside sales rep who can switch gears and push sportswear appropriate for summer, fall, spring, winter, and so on.
A sportswear sales rep should have great marketing skills and great phone skills. Commission-only outside sales reps must always be driven, willing to put in flexible hours and travel when necessary. This is all true for sportswear sales reps. If you are trying to get a school to switch its uniform needs to you, you’ll have to work harder than the competition to stay in touch and make sure you’re meeting their needs. A good sportswear sales rep will do this.
Interest in Sports
Of course, having an interest in sports is definitely an advantage! You want your sportswear sales rep to be conversant in a number of sports, and able to speak off the cuff with athletic program directors and coaches. Building relationships is one of the most important aspects of sales.
Running a sportswear company is complex enough as it is, with design and manufacturing. Let someone else take care of the sportswear sales when you find a sportswear sales rep through RepHunter! Get started now by clicking on the button below.