Between the housing market ups and downs and the changing tastes of the Millennial buyers, the furniture industry is still experiencing change. Strong furniture manufacturers that survived the soft market following the 2007 housing downturn are now experiencing new competition from new small furniture manufacturers who can quickly adapt and cater to local, custom or the Millennial market. Both the established furniture manufacturers and small enterprises look to independent furniture manufacturer sales reps to expand their markets.
Where can you find furniture lines to add to your portfolio that will help you make the most possible commission as an independent sales rep? Check out the tips from RepHunter below and learn how to improve your sales rep opportunities.
Multiple Marketing Approaches
The furniture trade shows in Atlanta, Dallas, Las Vegas, New York or High Point, NC definitely offer opportunities to connect with national and international furniture manufacturers and keep a pulse on the market. However, they take an investment in time and money and are seasonal. Online sales rep directories like RepHunter.net offer independent sales reps and sales rep agencies a year round opportunity to keep your profile in front of manufacturers who are actively looking to expand their sales force.
A quick scan of “furniture sales rep wanted” ads shows that, besides the market pressure to expand into new geographical markets, manufacturers are looking for reps who have solid relationships with key retailers in their area. Custom furniture enterprises look more for the sales reps with connections to the area interior designers and custom home contractors as well as the boutique high end furniture retailers.
Picking up additional home furnishing manufacturers’ lines can increase your income where you see the ability to match the home furnishing styles to the markets your current furniture retailers are targeting. Search in your territory for companies looking to expand their product lines who can add home furnishing products to enhance the variety of their offerings. Identify where you have current clients with specific needs and add lines based on that.
Understanding the Market Niches in Your Territory
With multiple markets of kids furniture, outdoor furniture, ranges of formal to informal styles of home furniture, and the niche markets of bedroom, dining room and entertainment/home theaters, sales reps need to assess which markets are the most active in their territories and cater to those buyers markets.
The furniture and home furnishing markets are also one of the most fractured in terms of where buyers are found. In every territory there are large retail buyers, high-end retailers, architects and interior designers as well as contractors who buy in bulk to service commercial customers in the hospitality, health care industries and government agencies. Matching manufacturers to local buyers is not easy, which is a prime reason manufacturers rely on the “boots on the ground” - independent furniture sales reps - to create and service markets in a competitive and growing sector of the economy.
Connect with Home Furnishing and Furniture Manufacturers
At RepHunter, you create your spirits or wine sales rep profile - sell your experience and your knowledge of the wine markets. Search our database to find wineries, licensed importers and wine distributors looking commission-only for sales reps or sales rep firms like you.
Use the form below to create your simple RepHunter profile, and quickly start making profitable contacts with home furnishing and furniture manufacturers today!
Member #5652"Dear RepHunter.net: Actually, the ONLY reason that I asked to have my profile discontinued is because I have gotten SO many good opportunities through RepHunter that I have reached a point where I just can not add anything more right now and do everyone justice! If I find that at some point in the future I would like to look for more Rep opportunities, I certainly would not hesitate to use your services. I will recommend your service to anyone I come across who is looking for Rep opportunities! Thanks for all of your help. Regards."- Dale Fredrick, Sale Rep
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