Find Wine Sales Representatives

The Wine and Spirits Industry

Wineries often begin selling through distributors to get greater and faster market penetration or to target a specific territory, such as the hot New York and New Jersey markets. While some vintners have opted for the direct to retail sales, others have found independent sales reps or sales rep agencies have the contacts and drive to successfully promote wine products to restaurant wine managers and retail store buyers. From cold-calling, networking, building market buzz, and consistently meeting with clients, commission only wine sales reps can bring your array of wines to your market’s buyer.

For California, Oregon, Washington and Idaho wineries, having outside sales reps promoting their products in the wine-buying areas of the East Coast can be a critical key to quickly and consistently increasing sales. Finding commission-only wine sales reps at RepHunter is a proven successful pathway to greater contacts, market reach and profitability. Sales reps allow your winery to concentrate on the quality and timely delivery - elements well within a company’s control.

Our tips below will help you find the best wine sales representative for your products - find them by their expertise or territory.

Know Your Wine Markets

Restaurant markets are worth pursuing since having your wine as one that is sold by the glass leads to consistent sales. Just on potential sales volume alone, fine dining restaurants can also be one of the most competitive markets. Connecting with sales reps or agencies that know the sommeliers and wine buyers in your target areas allows you to leverage the marketing ability of an outside sales force. Sales reps know what wines - and their accompanying stories - will appeal to the different restaurant buyers.

Retail markets need a slightly different approach since the profit margin and appeal to a specific market figure into the sales approach. Each retail store can have its own buying practices. Sales reps often act as your sales consultants since their knowledge of the wine industry - including your competitions’ strengths and weaknesses - and what in-store promotion opportunities are available are invaluable to penetrating this market.

Finding Wine Buyers

Online sales rep directories as well as industry trade shows are targeted networking opportunities for wholesale distributors, manufacturers and independent sales reps alike. Connecting with resellers and allowing them to experience your product will leave them a strong memory of what you’re selling when they change up their inventory. Hire a great wholesale sales rep with the years of experience, industry connections and an enthusiastic presentation style to expand your sales and market penetration.

Use Your Wine Sales Rep’s Market Knowledge

As in many competitive markets, creative sales tactics are necessary to get your products to stand out. Search for the wine sales rep or sales rep agency whose knowledge and feel for your target market can give input on the sales story, possible point of sale marketing materials, training program, website ads, or social presence that will best interest wine buyers.

Use RepHunter extensive online database of commission sales reps to find the right independent wine or spirits sales reps - reps who are not only actively looking to expand their territory or product lines, but have the track record and expertise to meet your needs.

Try before you buy. Search for your sales reps on RepHunter and then sign up with the form below and with our simple online registration to connect!

Principal Review

independent wine sales reps
Member #69474 "I have made contacts with most of the Gourmet food and Grocery food reps in your portfolio. I need a bit of time to work with the ones we have contacted before adding anymore! Great service ! Will be back next month !" - Lionel Chaulet, Mana Gea
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You proactively search our online directory for reps that meet your requirements and then select reps to contact. If the rep does not respond, or is not actively seeking new commission-only lines, you may request a Rep Credit, which allows you to contact another rep.

Reps have up to 14 days in which to respond and Rep Credits must be used while your subscription is active. You may need to pay to subscribe for additional months to request and use your Rep Credits. Otherwise, you will be able to use your remaining contact allotment any time in the future after resubscribing to a self-service plan.

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For a period of sixty days from the start of service ("Service Period"), RH will locate independent Reps with a proven track record of sales in your industry and in your desired territory. RH will interview the candidates to make sure they are aware of your line specifics and potential and make a formal introduction. RH guarantees that the defined number of hires will accept your offer, execute your Representation Agreement, and take your line.

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