The Sportswear Industry
A dominant presence in the apparel industry, the sportswear industry is growing and incorporates a variety of athletic equipment, footwear, and clothing. The sportswear industry encompasses all sorts of sports, from professional football to biking and more. From your shoes to your parka, there is probably more sportswear around you than your realize.
Outside sales representatives are crucial to growing the sportswear industry. Sales representatives can sell to organizations, teams, retailers, and more.
Did you know?
- The sportswear industry is projected to grow to $300 billion by 2017
- Sportswear sales in Brazil have nearly doubled over the course of the past 5 years
- Outdoor footwear is the fastest growing subcategory in the sportswear industry
- The World Federation of the Sporting Goods Industry was formed in 1978 and is recognized by the International Olympic Committee.
The sportswear industry functions very similarly to the apparel industry, and with the economy bouncing back, both look to grow. Sportswear is a great niche in the apparel industry, as culturally we continue to embrace sportswear and sportswear styled looks. Sneakers, yoga pants, and sweat shirts are ubiquitous in our culture, and selling new takes on these pieces can be a great business.
To take advantage of the growth opportunities in the sportswear industry, sportswear companies often aggressively hire independent sportswear sales reps. Hiring an outside sales representative who is experienced in selling apparel, and specifically sportswear, can help you kickstart your sales. These outside sales reps can lean upon contacts they’ve already made in the sportswear industry to help get your product into more stores and in front of more customers. Sales reps can take your product to tradeshows, help you get feedback on what designs are working, and what new opportunities exist in the market for new lines.
For an outside sales rep, working in the sportswear industry can be exciting. There can be many opportunities to travel, and sometimes opportunities to meet with coaches and athletic directors, and even to watch teams. Many of the synthetic materials that make up athletic clothing are cheap, so the margins on such products are high.
If you run a sportswear company and want to expand your sales and reach new audiences, sign up for RepHunter and find new outside sales reps to represent your lines. As a rep, you can find new lines on RepHunter. Start today by clicking on one of our buttons to the right.
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