Find Automotive Sales Reps for Aftermarket Products

The Automotive Industry

As a manufacturer, distributor, or service provider (known here as a “Principal”) in the automotive industry, you know that having a skilled sales staff is important to cracking open new markets and getting your product the exposure and customers it needs. With the automotive market enjoying a resurgence since the end of the recession, now is the time to take advantage of increased demand by hiring an independent auto sales rep.

How do you determine whether an auto sales rep is a good fit for your product and way of doing business in automotive sales? Check out our tips for finding great outside automotive sales reps below.


There is a wide variety of automotive parts, services, and tools that are sold B2B in the automotive industry. This makes choosing an independent sales rep even more appealing, as your product line may be a great match for many other product lines being carried by automotive sales reps. With your ideal customer profile in mind, interview your automotive sales rep candidates and see if their existing contacts and product lines match up. Auto outside sales reps and contacts who have battled through the recession and downturn in the automotive industry will have strong relationships and should have years of experience in selling, in good times and bad.

Auto Trade Show Experience

No matter what you have to sell, be it a car handle, windshield, type of paint, or accounting software, there are probably several trade shows a year that will provide a great showcase for what you have to offer. This can be a lot for an automotive Principal to keep up with, so send your independent automotive sales rep to the shows instead. In fact, they may be there already to promote additional lines that they carry, which will save you resources in rep transportation and housing.

Experience & Knowledge

The best automotive sales reps have years of experience and an educational background in disciplines related to automobiles as well as a passion for what they do. It is hard to instill a desire to learn, and those automotive reps who enjoy keeping up with the auto industry in their spare time can be invaluable assets to a company. If your outside sales rep loves talking shop, chances are they’ll love talking shop for you, too.

To find the best independent automotive sales reps, sign up for RepHunter today with the form below and begin your search for the best automotive sales reps online.

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